When keeping up with the constant flow of emails, it’s easy to quickly type something and hit send. But wait! Don’t forget everything you send is a reflection of you and your business. Take time to check these 6 things:
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The subject line is the most important part of your email. It makes or breaks the reader’s decision to open your message. People today are busy and receive countless emails per day. Ensure they read yours by following these tips.
Continue reading “5 Ways to Write a Better Email Subject Line”
Not all email communication is the same or serves the same purpose; therefore, the way in which you open and close your email should be appropriate to the type of email and to whom you are addressing.
Continue reading “How to Choose Appropriate Salutation & Closing Phrases when Emailing”
As the adage goes, “You can’t be all things to all people”. This is true in life, with the relationships you have with others, just as it’s true in business. There is value in defining who you want purchasing your products or services – your target market.
Continue reading “3 Benefits to Having a Target Market for Your Business”
Gender stereotypes are all around us. Little girls wear pink, little boys wear blue. Women clean and do dishes; men fix things and do yard work. Wait a minute… men don’t do dishes?
Continue reading “Any men out there do dishes?”
Have you ever been to a website and felt like you were trapped in a maze, going around in circles and hitting dead ends trying to find the content you are looking for? Make sure your customers don’t have a similar experience by following the tips below.
Continue reading “How to create a positive user experience on your website”
Your website has many jobs: marketer, educator, information hub, salesperson, virtual storefront, retailer, as well as being a vehicle that portrays your overall brand.
Like a car, your website needs care and maintenance in order to run smoothly and continue doing its job.
Continue reading “How well is your website working for you?”
Today my friend posted that she got a GoodLife Membership and as a BodyPump Instructor with GoodLife (in my spare time) I happily responded to her status update. When I clicked on the update to write my comment, I took notice of the advertising facebook was showing me. They were all related to working out or getting a better body. Continue reading “How facebook uses targeted advertising”
