Social Media sharing buttons are a great way to have your audience spread your message. You should definitely have them on your website, but you should also include them in your marketing emails. Learn how to create a customized tweet!
Continue reading “How to Customize a ‘Tweet This’ Link in 3 Easy Steps”
Reporters get about 100-150 emails per day. Most are from companies hoping to have a story written on their product or service. How do you make sure you stand out? I interviewed the Citizen’s Business Editor to get insider tips.
I had the privilege of speaking with Ottawa Citizen’s Business Editor, Robert Bostelaar. We discussed elements that make a good story, dos and don’ts of writing a news release, how to attract media attention, and upcoming business trends in Ottawa. Read about Robert and our interview below. Continue reading “How to Get the Media to Pay Attention to your Business: An Interview with Ottawa Citizen’s Business Editor”
Hardly a day goes by where I don’t encounter someone asking if I want to subscribe to their newsletter. I don’t mind giving up my email address when I feel the content will add value; however, today something different happened.
Continue reading “Marketing Lessons Learned from Email Spam”
When keeping up with the constant flow of emails, it’s easy to quickly type something and hit send. But wait! Don’t forget everything you send is a reflection of you and your business. Take time to check these 6 things:
Image courtesy of Ohmega1982 / FreeDigitalPhotos.net
The subject line is the most important part of your email. It makes or breaks the reader’s decision to open your message. People today are busy and receive countless emails per day. Ensure they read yours by following these tips.
Continue reading “5 Ways to Write a Better Email Subject Line”
Not all email communication is the same or serves the same purpose; therefore, the way in which you open and close your email should be appropriate to the type of email and to whom you are addressing.
Continue reading “How to Choose Appropriate Salutation & Closing Phrases when Emailing”
