Here’s this week’s roundup of social media success stories. We have examples from B2C, B2B, and an awareness campaign regarding the 3.11 disaster in Japan.
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How to Customize a ‘Tweet This’ Link in 3 Easy Steps
Social Media sharing buttons are a great way to have your audience spread your message. You should definitely have them on your website, but you should also include them in your marketing emails. Learn how to create a customized tweet!
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Top 10 Marketing and Communication Blogs
Here’s my take on some of the best marketing and communication blogs out there. From traditional marketing to social media marketing to how to write better copy, I’m constantly learning new ways to improve my craft. Who do you read?
QR Codes: Don’t Make These Mistakes
QR codes are all the rage these days. You know, those funny barcodes that are popping up everywhere. They can be a great addition to a marketing piece, but quickly become useless if not used properly. Don’t make these mistakes:
Marketing Lessons Learned from Email Spam
Hardly a day goes by where I don’t encounter someone asking if I want to subscribe to their newsletter. I don’t mind giving up my email address when I feel the content will add value; however, today something different happened.
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How to choose the right advertising mix for your business
There are so many places where you can promote your company: magazines, online, newspapers, bus shelters, tv, radio, blogs…or even outside a building under construction (seen here in Barcelona). With seemingly endless options how do you choose the right mix?
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3 Benefits to Having a Target Market for Your Business
As the adage goes, “You can’t be all things to all people”. This is true in life, with the relationships you have with others, just as it’s true in business. There is value in defining who you want purchasing your products or services – your target market.
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Any men out there do dishes?
Gender stereotypes are all around us. Little girls wear pink, little boys wear blue. Women clean and do dishes; men fix things and do yard work. Wait a minute… men don’t do dishes?
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How facebook uses targeted advertising
Today my friend posted that she got a GoodLife Membership and as a BodyPump Instructor with GoodLife (in my spare time) I happily responded to her status update. When I clicked on the update to write my comment, I took notice of the advertising facebook was showing me. They were all related to working out or getting a better body. Continue reading “How facebook uses targeted advertising”