strategy – Lydia Di Francesco

October 4, 2011October 27, 2011

How to choose the right advertising mix for your business

There are so many places where you can promote your company: magazines, online, newspapers, bus shelters, tv, radio, blogs…or even outside a building under construction (seen here in Barcelona). With seemingly endless options how do you choose the right mix?

advertising mix, strategy, goals, objectives, audience

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August 3, 2011October 27, 2011

3 Benefits to Having a Target Market for Your Business

As the adage goes, “You can’t be all things to all people”. This is true in life, with the relationships you have with others, just as it’s true in business. There is value in defining who you want purchasing your products or services – your target market.

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