Hardly a day goes by where I don’t encounter someone asking if I want to subscribe to their newsletter. I don’t mind giving up my email address when I feel the content will add value; however, today something different happened.
Continue reading “Marketing Lessons Learned from Email Spam”
There are so many places where you can promote your company: magazines, online, newspapers, bus shelters, tv, radio, blogs…or even outside a building under construction (seen here in Barcelona). With seemingly endless options how do you choose the right mix?
Continue reading “How to choose the right advertising mix for your business”
As the adage goes, “You can’t be all things to all people”. This is true in life, with the relationships you have with others, just as it’s true in business. There is value in defining who you want purchasing your products or services – your target market.
Continue reading “3 Benefits to Having a Target Market for Your Business”
